Welcome Home Special

Thursday 17th October 2024

Tags: News & Launches, Events, Crochet, Knit

You may have seen a lot of white boxes appearing on Instagram this week with our name on and wondering what’s going on.

We can now reveal what all the excitement is about.  Something we have been working hard at for over a year and it’s definitely been worth it. 

Drum roll……. The UK’s favourite yarn, Stylecraft Special is coming home to Yorkshire.  Yes, that’s right.  Told you it was exciting. Bringing Special back to Yorkshire has been our dream for quite a while now. And now it’s come true.

Spa Mill, Stylecraft HQ, has been home to spinning for well over a hundred years. Now, with a seven-figure investment in state-of-the-art technology, we are starting a new era and bringing Special DK home.
 
As a family business we are always mindful of the impact we have on the environment.  With our new set up we can be more efficient with our resources, use less water and energy, and reduce our carbon footprint. By manufacturing in Yorkshire, we are also reducing transport distances, cutting both fuel consumption and pollution. 

 We are launching 20 new DK shades which will begin to appear in yarn shops nationwide from 22nd October and each and every one of these delicious colours has been dyed, spun and balled in our very own mill in the Colne Valley at Slaithwaite. We had a lot of fun choosing the names for the new shades – can you work out which ones have a distinctly Yorkshire flavour?
 
 Don’t worry, the new shades are exactly like the Special DK you know and love. We have spent many months ensuring that there has been no compromise on the quality you expect.  Special will always be special.
 
And that's just the beginning. As stocks run out of other shades, they will also be spun in Yorkshire, so eventually all 120 shades will made in in our mill.  
 
So why not pop down to your local yarn shop and feel for yourself.